This portfolio highlights the social marketing and health communication work I completed in the University of Florida M.S. in Health Education and Behavior program.

Each example ties back to practical skills I use every day as a teacher and coach, focused on helping students make healthier decisions in real situations.

Purpose of This Portfolio

This portfolio highlights my work in social marketing and demonstrates how I apply concepts such as segmentation, message framing, McGuire’s Hierarchy of Effects, and implementation planning. It showcases my growth as a health educator and reflects the professional skills I have developed through the University of Florida’s graduate program.